design the future.

Top 3 Brand Strategies for a Technology Company

Brand strategy is important for a technology company as it helps to differentiate them from competitors, establish a strong reputation, and build customer loyalty. A well-defined brand strategy can help create a consistent image and messaging, increase recognition and awareness, and position the company as a leader in the industry. Here are the top three ...

Make Your Brand Shine: Cultivating Company Pride and Motivation.

A great brand boosts employee morale by instilling a sense of pride and purpose in the workplace. When employees are proud to work for a company, they are more likely to exceed expectations and provide excellent customer service, which benefits both the company and the employees. The employees feel more valued and fulfilled in their ...

Design with Direction.

Approving a mood board before designing a brand identity is essential, as it sets the visual tone for the entire design process. A mood board is a collage of images, colors, patterns, and typography that helps define the visual style of a brand. By presenting the mood board to stakeholders, they have the opportunity to ...

Design your way to success

Approaching a business initiative with a thorough design strategy process is essential for success. A well-designed strategy should take into account all aspects of the project, including the target audience, budget, and timeline. By taking a holistic approach, you can ensure that your initiative is aligned with your overall business goals and effectively meets the ...

Build a Brand to Believe In.

Having a strong brand that employees are proud of is a key factor in employee retention and engagement. When employees feel connected to the company’s brand and mission, they are more likely to be motivated and fulfilled in their work. A good workplace environment is essential for successfully recruiting and retaining the best talent; however, ...

Don’t micromanage your brand.

Don’t micromanage your brand. Inspire with brand strategy. Don’t micromanage your brand like facebook. Today the Zuck told his people they are now to be called, metamates. As a result, we have another item to prove Zuck doesn’t understand how branding–internal and external–works. Build a brand strategy that influences, inspires, and tells the story. Tech ...

HOW TO TELL IF YOUR BRAND NEEDS HELP

The simplest top-most evident way for you to know that your business’ brand needs help: Your customer has the wrong assumption about your business. Do they assume you’re in a completely different industry? Do they assume you are amateur or too small? Do they assume you still do a thing you did ten years ago? ...

What good is a brand audit?

A brand audit is a proactive and crucial step for any company in order to face its biggest challenges and improve its performance. These can be internal or external, and we should monitor our business closely in order to be aware of what’s happening and take corrective measures when needed. The four primary aspects of ...

The 3 Branding Strategies for your Biotech Business

Branding strategies for you biotech business starts with the market. We need to understand your product’s position in the market before we can help you successfully sell it. This means that you would need a good understanding of the demands of our industry, the minds of the patients/care-givers, and the position of your competition. Selling ...