innovation worth doing.

The 3 Branding Strategies for your Biotech Business

Branding strategies for you biotech business starts with the market. We need to understand your product’s position in the market before we can help you successfully sell it. This means that you would need a good understanding of the demands of our industry, the minds of the patients/care-givers, and the position of your competition. Selling ...

How to Give Your Biotech Business Brand Purpose. Plus a Secret.

Business brand purpose is a term that we use in various contexts, but its most common usage refer to the promotion of products or services. Branding purpose determination and positioning can help you determine which elements are crucial to your company’s success. It can also help you identify potential weaknesses. But most importantly, it shields ...

How to Leverage Brand for Best Recruitment

It is essential to leverage your organizational brand to generate the best recruitment results. Let’s discuss why it’s important and how it can be done. If your organization is not leveraging its brand for potential recruits, you are missing out on a great opportunity. Your brand should be an integral part of all recruitment efforts, ...

How to Choose the Best Healthcare Photography by Avoiding Cliché

A picture speaks a million words. A cliché picture speaks a few words that everyone has heard a million times. Photography that is overused to a point where it loses its original impact is the very definition of cliché. Learning how to choose the best healthcare photography is difficult because cliché images are everywhere in ...

Best Free Google Fonts for Your Medical Device Company

Free Google Fonts for Your Medical Device Company are a good option; they are free to use and well made. Before you just jump into the Top 5; choosing a font for your company you must consider one primary idea; relevance. Relevance is simply having a bearing on or connection with your end user and ...

Discovering innovation to help yourself

Make Cool Things and you can’t go wrong Discovering innovation is difficult. Discovering innovation to help yourself, is especially when your eyes are closed to your own path and seeking inspiration within the confines of other’s needs. Early in your career, it is your employer. The confines of your employer’s need are fine in the ...