If you’re like most people, the first thing you think of when you see your company’s logo is the product or service that it represents. You might think that your customers think that way too, but they don’t.
Brands aren’t just logos these days. Brands like Nike and Coca-Cola are recognized worldwide. They represent companies, products, services, and values. It’s understandable that you want to align your business with the direction that it is headed.
To do this, it may be time for a rebrand. Not convinced, yet? Here are the top 3 reasons your business needs a rebrand:
Reason for Your Business Rebrand 1.
In the beginning you had a brand new business, no time to worry what brand means
You had built a brand new, shiny, forward-looking business. But what about your brand?
You might had thought that designing a logo or “your brand” is just for making your business look pretty or to be distinctive. That it doesn’t matter if the logo is just an image file on a computer screen for all of eternity. That it doesn’t matter if the branding hasn’t been updated in years because you’ve never needed to make any changes before now.
How wrong you were!
Your brand is the face of your business. It’s the way you interact with customers and it’s what people will judge you by. Your brand is who your company aspires to be, as well as the person your company strives to represent. It’s a representation of all that you do, which affects every aspect of your business. Your brand has a weighty role to represent everything your business is and stands for.
One of the reasons your business needs a rebrand is because IT HAS been successful. Time for your brand to catch up.
Reason for Your Business Rebrand 2.
Your logo hasn’t aged well
If your logo hasn’t aged well, it may be time for a rebrand. Your logo is the identity of your business. And it should also be the face of your company to the world, which showcases your professionalism and credibility. So, while changing a logo is not an easy task, it should be done if the logo has aged poorly or lost its meaning.
There are many logos that have aged poorly over time. For example, take a look at the original logos of Apple, 3M, and even Adobe. They all started and had to rebrand.
A logo is an important work of art for any company’s brand identity. It should be able to stand the test of time and represent the DNA of the company. Companies often redesign their logos within a full brand analysis and strategy to keep up with changing times and improve their brand identities.
One of the reasons your business needs a rebrand is because your brand needs to reflect your success. Time for a rebrand.
Reason for Your Business Rebrand 3.
It was all about you
In the past, it was all about you. And you were happy to let the logo speak for itself. It was a symbol of a company and a mark that had the job to identify—that’s it. The business will accomplish the rest.
But today, brands are more open about sharing their stories and their values in order to build relationships with customers.
A logo is not enough to make a brand stand out in the digital age. That’s why there is a new trend of brands turning themselves into storytellers and innovators who care about more than just making money.
One of the reasons your business needs a rebrand is the world has changed from being all about you, to being all about your customers. Today, customers have become smarter and more discerning with every click or tap that they make on their phones or computers. Brands have been caught off guard because they no longer control the conversation online – it’s often driven by consumer opinions and industry influencers.
IT MAY JUST BE TIME FOR A REBRAND
We all know that brands are more than just logos these days. The logos for major companies like Nike and Coca-Cola have become icons in their own right, but they also represent products, services, and values. That means it’s time for a rebrand to reflect where your company is headed today and into the future.
Learn more about brand and your business The Brand Gap, by Marty Neumeier
Learn more about HIARKI DESIGN Co.
We have covered the reasons your business needs a rebrand. Contact HIARKI DESIGN Co. at hello@hiarki.com when you’re ready to start the rebranding process for your business.