Don’t micromanage your brand. Inspire with brand strategy.
Don’t micromanage your brand like facebook. Today the Zuck told his people they are now to be called, metamates. As a result, we have another item to prove Zuck doesn’t understand how branding–internal and external–works.
Build a brand strategy that influences, inspires, and tells the story. Tech is its own frenzied, sink-or-swim universe. But innovation and brand strategy are how you get the prize, not dominance and brand micro-management.
Brand strategy is like steering a ship in a fast current. There are parts that you can influence by direction and pushing the metaphorical gas. But it’s FOOLISH to attempt to control the current–even for big tech business with tons of money.
Your brand lives in the minds of the people. That is a chaotic and unapologetic natural force, in which treated with negligence, will totally destroy you.
You will have no more success at controlling minds, as Jeffery Dahmer convincing you he’s vegan.
Facebook is a sinking ship and trying to micromanage the brand is like they’re using paper cash to plug the holes. That’s really stupid. But, what can we learn besides not using brand to mask over bad PR?
- Brand strategy is not micromanagement.
- Logos are symbols that represent the feelings of the people, not your opinion of the product.
- The Zuck might be a robot from a trashy 70s pulp scifi.
Your brand lives in the minds of the people.
The people who make up your customer base are the ones who keep your brand alive. They are an asset to your brand that needs to be celebrated, not micromanaged. Instead, with the people who use your products and services, talk about them, and refer them to others.
We can think of this as a chain reaction: what we do affects how they think of us; what they think of us affects how they feel about our company; and how they feel about our company affects whether or not they want to work with us again in the future.
This is a process that can be influenced.
If done well.
Contact us if you want to learn more about how your tech brand effects your business. hairki.com