Approving a mood board before designing a brand identity is essential, as it sets the visual tone for the entire design process. A mood board is a collage of images, colors, patterns, and typography that helps define the visual style of a brand. By presenting the mood board to stakeholders, they have the opportunity to provide feedback and ensure that the visual direction aligns with their vision for the brand.

By establishing the visual style in advance, the designer is able to ensure that all elements of the brand identity, such as the logo, typography, and color palette, are consistent and work together harmoniously. This consistency helps to strengthen the brand, creating a more recognizable and memorable identity.

Having a mood board in place also helps streamline the design process, providing a clear guide for the designer to follow and reducing the need for extensive revisions and changes.

Approving a mood board before designing a brand identity is essential for ensuring consistency, cohesiveness, and a streamlined design process.