Category: Branding

Don’t micromanage your brand.

Don’t micromanage your brand. Inspire with brand strategy. Don’t micromanage your brand like facebook. Today the Zuck told his people they are now to be called, metamates. As a result, we have another item to prove Zuck doesn’t understand how branding–internal and external–works. Build a brand strategy that influences, inspires, and tells the story. Tech ...

HOW TO TELL IF YOUR BRAND NEEDS HELP

The simplest top-most evident way for you to know that your business’ brand needs help: Your customer has the wrong assumption about your business. Do they assume you’re in a completely different industry? Do they assume you are amateur or too small? Do they assume you still do a thing you did ten years ago? ...

What good is a brand audit?

A brand audit is a proactive and crucial step for any company in order to face its biggest challenges and improve its performance. These can be internal or external, and we should monitor our business closely in order to be aware of what’s happening and take corrective measures when needed. The four primary aspects of ...

The 3 Branding Strategies for your Biotech Business

Branding strategies for you biotech business starts with the market. We need to understand your product’s position in the market before we can help you successfully sell it. This means that you would need a good understanding of the demands of our industry, the minds of the patients/care-givers, and the position of your competition. Selling ...

How to Give Your Biotech Business Brand Purpose. Plus a Secret.

Business brand purpose is a term that we use in various contexts, but its most common usage refer to the promotion of products or services. Branding purpose determination and positioning can help you determine which elements are crucial to your company’s success. It can also help you identify potential weaknesses. But most importantly, it shields ...

How to Leverage Brand for Best Recruitment

It is essential to leverage your organizational brand to generate the best recruitment results. Let’s discuss why it’s important and how it can be done. If your organization is not leveraging its brand for potential recruits, you are missing out on a great opportunity. Your brand should be an integral part of all recruitment efforts, ...

How to Choose the Best Healthcare Photography by Avoiding Cliché

A picture speaks a million words. A cliché picture speaks a few words that everyone has heard a million times. Photography that is overused to a point where it loses its original impact is the very definition of cliché. Learning how to choose the best healthcare photography is difficult because cliché images are everywhere in ...

Best Free Google Fonts for Your Medical Device Company

Free Google Fonts for Your Medical Device Company are a good option; they are free to use and well made. Before you just jump into the Top 5; choosing a font for your company you must consider one primary idea; relevance. Relevance is simply having a bearing on or connection with your end user and ...