Category: Graphic Design
Designing a better future.
I believe that our future holds great promise and is something truly amazing to look forward to. With advances in technology, medicine, and science, there are limitless opportunities for us to create a better world for ourselves and future generations. We are living in an exciting time, where we have the ability to shape our ...
Top 3 Brand Strategies for a Technology Company
Brand strategy is important for a technology company as it helps to differentiate them from competitors, establish a strong reputation, and build customer loyalty. A well-defined brand strategy can help create a consistent image and messaging, increase recognition and awareness, and position the company as a leader in the industry. Here are the top three ...
Design with Direction.
Approving a mood board before designing a brand identity is essential, as it sets the visual tone for the entire design process. A mood board is a collage of images, colors, patterns, and typography that helps define the visual style of a brand. By presenting the mood board to stakeholders, they have the opportunity to ...
Design your way to success
Approaching a business initiative with a thorough design strategy process is essential for success. A well-designed strategy should take into account all aspects of the project, including the target audience, budget, and timeline. By taking a holistic approach, you can ensure that your initiative is aligned with your overall business goals and effectively meets the ...
Build a Brand to Believe In.
Having a strong brand that employees are proud of is a key factor in employee retention and engagement. When employees feel connected to the company’s brand and mission, they are more likely to be motivated and fulfilled in their work. A good workplace environment is essential for successfully recruiting and retaining the best talent; however, ...
HOW TO TELL IF YOUR BRAND NEEDS HELP
The simplest top-most evident way for you to know that your business’ brand needs help: Your customer has the wrong assumption about your business. Do they assume you’re in a completely different industry? Do they assume you are amateur or too small? Do they assume you still do a thing you did ten years ago? ...
What good is a brand audit?
A brand audit is a proactive and crucial step for any company in order to face its biggest challenges and improve its performance. These can be internal or external, and we should monitor our business closely in order to be aware of what’s happening and take corrective measures when needed. The four primary aspects of ...
How to Give Your Biotech Business Brand Purpose. Plus a Secret.
Business brand purpose is a term that we use in various contexts, but its most common usage refer to the promotion of products or services. Branding purpose determination and positioning can help you determine which elements are crucial to your company’s success. It can also help you identify potential weaknesses. But most importantly, it shields ...
Top Reasons Your Business Needs a Rebrand
If you’re like most people, the first thing you think of when you see your company’s logo is the product or service that it represents. You might think that your customers think that way too, but they don’t. Brands aren’t just logos these days. Brands like Nike and Coca-Cola are recognized worldwide. They represent companies, ...