Category: Marketing

The 3 Branding Strategies for your Biotech Business

Branding strategies for you biotech business starts with the market. We need to understand your product’s position in the market before we can help you successfully sell it. This means that you would need a good understanding of the demands of our industry, the minds of the patients/care-givers, and the position of your competition. Selling ...

How to Leverage Brand for Best Recruitment

It is essential to leverage your organizational brand to generate the best recruitment results. Let’s discuss why it’s important and how it can be done. If your organization is not leveraging its brand for potential recruits, you are missing out on a great opportunity. Your brand should be an integral part of all recruitment efforts, ...

How to Choose the Best Healthcare Photography by Avoiding Cliché

A picture speaks a million words. A cliché picture speaks a few words that everyone has heard a million times. Photography that is overused to a point where it loses its original impact is the very definition of cliché. Learning how to choose the best healthcare photography is difficult because cliché images are everywhere in ...