Tag: biotech
The 3 Branding Strategies for your Biotech Business
Branding strategies for you biotech business starts with the market. We need to understand your product’s position in the market before we can help you successfully sell it. This means that you would need a good understanding of the demands of our industry, the minds of the patients/care-givers, and the position of your competition. Selling ...
How to Give Your Biotech Business Brand Purpose. Plus a Secret.
Business brand purpose is a term that we use in various contexts, but its most common usage refer to the promotion of products or services. Branding purpose determination and positioning can help you determine which elements are crucial to your company’s success. It can also help you identify potential weaknesses. But most importantly, it shields ...
How to Choose the Best Healthcare Photography by Avoiding Cliché
A picture speaks a million words. A cliché picture speaks a few words that everyone has heard a million times. Photography that is overused to a point where it loses its original impact is the very definition of cliché. Learning how to choose the best healthcare photography is difficult because cliché images are everywhere in ...