Tag: company

HOW TO TELL IF YOUR BRAND NEEDS HELP

The simplest top-most evident way for you to know that your business’ brand needs help: Your customer has the wrong assumption about your business. Do they assume you’re in a completely different industry? Do they assume you are amateur or too small? Do they assume you still do a thing you did ten years ago? ...

The 3 Branding Strategies for your Biotech Business

Branding strategies for you biotech business starts with the market. We need to understand your product’s position in the market before we can help you successfully sell it. This means that you would need a good understanding of the demands of our industry, the minds of the patients/care-givers, and the position of your competition. Selling ...

How to Give Your Biotech Business Brand Purpose. Plus a Secret.

Business brand purpose is a term that we use in various contexts, but its most common usage refer to the promotion of products or services. Branding purpose determination and positioning can help you determine which elements are crucial to your company’s success. It can also help you identify potential weaknesses. But most importantly, it shields ...

How to Leverage Brand for Best Recruitment

It is essential to leverage your organizational brand to generate the best recruitment results. Let’s discuss why it’s important and how it can be done. If your organization is not leveraging its brand for potential recruits, you are missing out on a great opportunity. Your brand should be an integral part of all recruitment efforts, ...