Tag: indentitydesign
Designing a better future.
I believe that our future holds great promise and is something truly amazing to look forward to. With advances in technology, medicine, and science, there are limitless opportunities for us to create a better world for ourselves and future generations. We are living in an exciting time, where we have the ability to shape our ...
Connecting with the Right Crowd
As an architect, you’re a master of design and engineering. But, let’s face it, building a successful business takes more than just artistic flair and technical know-how. You need to connect with the right crowd – your target audience. What does that mean? Simply put, it’s all about knowing who your potential customers are and ...
Design with purpose.
A brand audit is an essential step in any design process, as it helps to ensure that the end result accurately reflects the client’s brand and effectively connects with their target audience. The brand audit allows designers to gain a deep understanding of the client’s business, including their target audience, unique value proposition, and overall ...
Make Your Brand Shine: Cultivating Company Pride and Motivation.
A great brand boosts employee morale by instilling a sense of pride and purpose in the workplace. When employees are proud to work for a company, they are more likely to exceed expectations and provide excellent customer service, which benefits both the company and the employees. The employees feel more valued and fulfilled in their ...
Design your way to success
Approaching a business initiative with a thorough design strategy process is essential for success. A well-designed strategy should take into account all aspects of the project, including the target audience, budget, and timeline. By taking a holistic approach, you can ensure that your initiative is aligned with your overall business goals and effectively meets the ...
Build a Brand to Believe In.
Having a strong brand that employees are proud of is a key factor in employee retention and engagement. When employees feel connected to the company’s brand and mission, they are more likely to be motivated and fulfilled in their work. A good workplace environment is essential for successfully recruiting and retaining the best talent; however, ...
HOW TO TELL IF YOUR BRAND NEEDS HELP
The simplest top-most evident way for you to know that your business’ brand needs help: Your customer has the wrong assumption about your business. Do they assume you’re in a completely different industry? Do they assume you are amateur or too small? Do they assume you still do a thing you did ten years ago? ...
What good is a brand audit?
A brand audit is a proactive and crucial step for any company in order to face its biggest challenges and improve its performance. These can be internal or external, and we should monitor our business closely in order to be aware of what’s happening and take corrective measures when needed. The four primary aspects of ...
Top Reasons Your Business Needs a Rebrand
If you’re like most people, the first thing you think of when you see your company’s logo is the product or service that it represents. You might think that your customers think that way too, but they don’t. Brands aren’t just logos these days. Brands like Nike and Coca-Cola are recognized worldwide. They represent companies, ...